Willow Creek Repents?

I saw a quick post by a friend today linking to an article about Willow Creek perhaps "repenting" of it's church/business model?

I don’t think it's that groundbreaking, as it seems WCCC is just going in a different "business" direction, but it's still pretty interesting to see them find that the super elaborate programs aren't all that helpful in people walking daily with Jesus. (Admittedly, I scanned the article quickly … will read again later, but I think that was a major part of it.)

"The Show" as I like to call it (not necessarily derisively) has been the main focus of the American church for so long… would be interesting to see such a key player in that take a different direction. (Again, I think they’ll just figure out another way to make a business model of life with Jesus, but… that's just me)

Here are a couple of articles I have posted here in the past that may be relevant:
The Important
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