Estimated reading time: 2 minute(s)
I was just listening to a podcast about the print industry. They were discussing the ways that the world of print is adjusting to the electronic media that is quickly becoming the mode of choice for information trafficking. The phrase, “Print is dead,” was being tossed around a bit, but then dispelled, as print has not died, just … changed. What you are reading right now is the new version of “print”. Most who read news/blogs/info on the web do not actually “print” that information, but, still, it is the communication of information through words that are read.
All that has changed is the medium by which those words are transfered. No longer is it paper in a book or newspaper or magazine. It’s pixels on a screen of a computer, or a cell phone, or a PDA, or any other hand held device.
I think that’s neato.
And I experienced a bit of the shift just yesterday, when a Buffalo Bills magazine came in the mail. Fifteen years ago, I would have sat down and soaked up every bit of the great content of that publication. But this time, as I perused the printed pages, I found that all it contained was rehashed old news! By the time they can get a magazine out to people in print, through the mail… the information has already been read and assimilated as needed. It’s already been said!
That was just a funny moment for me, and I thought it worth commenting on. I am glad for the new medium. It has defintely allowed for more voices to be heard. It has obviously made information much more rapidly available. And, it’s just cool.
And less trees have to die. That’s good, isn’t it?
I like trees.